Who we are and why sustainability guides our work
We at Bravo Savings Network are a Florence-born digital company founded in 2015 by Michele Legnaioli, Claudio Veratti, and Marco Farnararo. Our mission is to help people save money when they shop online while creating measurable environmental value. That is why we launched Green Friday, our long-running initiative that connects everyday deals with real-world reforestation.
What Green Friday does in practice
During the holiday shopping period from Black Friday through Christmas, we fund the planting of one tree per eligible order completed through one of our partner retailers. We run Green Friday every holiday season, channeling the peak energy of online shopping toward a cleaner, healthier planet. To execute the work on the ground, we collaborate with Eden Reforestation Projects, a respected international nonprofit that restores native forests and creates local jobs in communities that need them most.
Impact you can count on
Thanks to our customers and partners, Green Friday has already resulted in the planting of 360,000 trees across multiple countries. We focus on high-quality projects that prioritize biodiversity, long-term stewardship and local livelihoods. Trees are not a quick fix, so we emphasize transparency, reporting, and third-party expertise to ensure that the impact we claim is the impact delivered.
Why a savings platform cares about trees
We have always believed that smart shopping and responsible business can reinforce each other. Discount codes make it easier for shoppers to act on intent, and they help brands convert more efficiently. By dedicating a share of that efficiency to reforestation, we turn a familiar behavior into a climate-positive action without adding friction to the checkout experience. It is a practical way to make sustainable choices part of everyday life.
Growing our commitment in the United States
As we expand our footprint in the U.S., including a team based in Los Angeles, we are bringing Green Friday to even more shoppers and retailers. Operating in the local time zone helps us respond faster, launch collaborations more effectively, and report results with greater clarity for American partners and customers.
What comes next
We will continue to build on Green Friday, broaden our partnerships, and publish clear impact updates. Our aim is simple, and it will not change: connect savings with sustainability, so that every deal can do a little more good.
When you choose an offer through Bravo Savings Network during the holidays, you help plant a tree. Many small actions, taken together, add up to a forest.