Who we are and where we are headed
At Bravo Savings Network, we have built our reputation as a leader in digital couponing and affiliate marketing by pairing technology with a strong local approach. Founded in 2015 and headquartered in Florence, Italy, we now operate in 13 markets worldwide, following recent launches in Canada, Switzerland, and Mexico. We are number one in Italy and rank among the Top 10 in Europe, a position earned through consistent performance and trusted partnerships with major global retailers.
A strategic investment to scale our impact
Our momentum has been reinforced by a strategic move from the Xenon Private Equity Small Cap fund, based in Luxembourg, which holds a 49 percent minority stake in Bravo Savings Network. This partnership is designed to accelerate our roadmap across our established international markets, including Germany, France, the United Kingdom, and Spain. With additional resources and expertise, we are expanding our reach, enhancing our technology stack, and strengthening our ability to deliver high-intent traffic and measurable sales for our merchant partners.
Strengthening our presence in Germany
Germany is a priority market for us, where we operate under the BravoGutschein platform. Our goal is clear: reach 25 percent year-over-year growth over the next three years and establish BravoGutschein as the leading destination for savings in the country. We have expanded our portfolio with new partnerships, including Reebok, Oceansapart, and Saturn, which complement an existing roster that features AliExpress, Media Markt, and Booking.com. This broader mix helps us serve more shopper needs across categories, from fashion and electronics to travel and marketplaces.
Our growth is underpinned by a solid financial trajectory. Bravo Savings Network recorded approximately 10.8 million euros in revenue in 2021 and set a target of 15 million euros for 2022. These benchmarks reflect the strength of our media assets, our data-driven approach to content and placement, and the trust we have earned with advertisers and networks.
What this means for shoppers and partners
For consumers, our expansion means more timely, verified offers from brands they know and love, surfaced with clear editorial context and strong relevance. We focus on rigorous deal curation, quality assurance, and a seamless user experience, so shoppers can save with confidence. For retailers and affiliate partners, our scale translates into high-intent audiences, transparent reporting, and performance built on incremental value. We invest in first-party insights to improve campaign targeting and to align promotions with seasonal demand, whether that is Black Friday in the U.S., Singles’ Day in Europe, or local retail events in Germany.
Looking ahead
We are committed to responsible, sustainable growth that benefits both consumers and merchants. As our CEO, Marco Farnararo, has emphasized, the Xenon partnership gives us the resources to accelerate innovation, energize our ecosystem, and enter new markets while keeping a strong local focus. Our mission remains the same: help shoppers discover great value and help brands convert that intent into loyal customers. With stronger capabilities and deeper partnerships, we are ready to write the next chapter of Bravo Savings Network’s growth story in Germany and across Europe.